Posted in News
Image Caption: Rikitia Holloway of Otaki will walk at New Zealand Fashion Week in August.
MIROMODA the Indigenous Māori Fashion Apparel Board (IMFAB) is pleased to announce two models chosen from a Model Call in Porirua last month will walk in the big ticket Miromoda Showcase at New Zealand Fashion Week on 25 August 2016.
As a lead up to the runway at New Zealand’s premiere fashion event, the pair, Rikitia Holloway of Otaki and Konan Snow of Kapiti Coast modelled for the recent Miromoda Competition and Runway Show at Pataka Cultural & Arts Museum in Porirua.
Ata Te Kanawa, Co-Founder, MIROMODA comments: “Although our core business is fashion events, our showcase at NZ Fashion week is our ultimate goal and for that we contract up to 30 models from various agencies so it’s logical we start building our own model talent”.
Te Kanawa believes Miromoda has been instrumental in the increasing diversity at model agencies from the first Miromoda Show at NZFW in 2009 where they cast the entire quota of four Maori models. Committed to developing in the industry to encourage and consider the multi-cultural environment in which we live, as well as the global market, when casting Maori models.
“From the outset, the direction from NZFW founder Dame Pieter Stewart was that we should cast brown models to embellish the indigenous aesthetic on the runway, she actually reminded me of that last weekend.” Says Te Kanawa.
Of the Miromoda model call, annual competition and Runway show, Te Kanawa says Pataka was a fantastic venue “in fact taking high fashion out of the big centers allowed for its own vibe to be created and that was certainly the case on the night of the Runway show.”