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As well as the announcement of the seven Miromoda Designers showing at NZ Fashion Week in September, organisers of the annual Miromoda Fashion Design Awards at Wellington’s Pipitea Marae on Friday night signalled their intention to host the first international indigenous fashion event Miromoda International (M’INT) in Wellington, in 2015.
A number of representatives from Wellington based embassies attended the Awards event, and as part of the formalities were publically asked to consider sponsoring an indigenous fashion designer from each of their respective countries, to participate in M’INT.
Miromoda (Indigenous Māori Fashion Apparel Board) entity which formed in 2008 and debuted at NZ Fashion Week, with eight competition winners and runners up across four categories in 2009, will head to NZ Fashion Week 2013, for the fifth year but this time with a strong international theme.
“The brand has grown significantly with a number of Māori designers participating in the Miromoda competition and Showcase at NZ Fashion Week since 2009, but this year we’re hoping the line up will include two guest indigenous Australian designers,” says co Founder Ata Te Kanawa.
The inclusion of indigenous Australian designers is a result of a developing relationship that will see reciprocal initiatives between the trans Tasman entities.
Te Kanawa believes that indigenous minorities “often work in relative isolation but there are so many synergies that working together comes as a natural, if not logical, progression.” She says an indigenous New Zealand/Australian fashion relationship ticks off a big part of the Pacific region, which is an exciting commercial step for Miromoda designers.
Speaking from Sydney, Kystal Perks of ‘All of the Perks’ Events agency and organisers of the Inaugural Indigenous Fashion Week in Sydney 2014 says she is excited to be working with, and participating in Miromoda’s Showcase at NZFW. “We can’t wait to get to Auckland and see two of our designers show alongside the extraordinary talent of the Miromoda Showcase.”
As an avid Miromoda supporter and competition head judge, Dame Pieter Stewart was motivated in 2008 to show international media and judges something they would not see at any other international Fashion Week around the world. Te Kanawa says it’s likely Dame Stewart initiated a new indigenous awareness and genre in fashion. Clearly, one that has not gone unnoticed across the Tasman and possibly beyond.
Former high fashion retailer, buyer and manufacturer across Europe for 20 years, and Miromoda competition judge, Anthony Mosinkhof, says he is personally recommending Miromoda to his networks in the Netherlands and Germany in particular.
On the local scene, Te Kanawa says Māori owned wine label Tohu have pledged an allegiance with Miromoda, based on a package of indigenous leaders in wine and fashion. “Fashion will always have a powerful media presence, so entertaining Miromoda’s allegiances with indigenous wine, then possibly food, art and music is no brainer,” says Te Kanawa.
A Tohu Wine corporate lounge at the NZ Fashion Week venue on Auckland’s trendy Viaduct and Wynyard Court and aligned to the Miromoda Showcase will be used for hosting.
Miromoda Māori Fashion Design Awards Competition Results: Established Designer and Overall Winner: Adrienne Whitewood (Rotorua) Established Designer Runner Up: Pia Boutique (Auckland) Emerging Designer Winner: Mitchell Vincent (Taupo) Emerging Designer Runner Up: Kylie Mangan (Queensland) Avant Garde Winner: Leilani Rickard (Rotorua) Avant Garde Runner Up: Dmonic Intent (Auckland) Tee Shirt Placement Winner: Hohepa Thompson (Wellington)
For more information, contact Ata Te Kanawa: 04 473 0557 – 027 5543382 Image: Miromoda Overall Winner 2013 Adrienne Whitewood and modelby