Miromoda Runway Show

INTEREST HIGH FOR INDIGENOUS FASHION COMPETITION

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Due to a high level of enquiries, the annual Miromoda Fashion Design competition opened a month earlier than usual.

Entrants vie for an opportunity to win a place in the coveted Miromoda Showcase at NZ Fashion Week, in late August. Miromoda founder, Ata Te Kanawa, says this is the first time organizers have been inundated with early enquiries.

She believes interest in the competition is due to an otherwise very expensive, and near on impossible, opportunity to show at NZ Fashion Week.

“Lets just say it costs more than a few thousand dollars to show there, which for most designers, even established ones, is something they would struggle with. Our group show and competition format, that we secure sponsorship for, suddenly makes it doable for these emerging designers,” says Te Kanawa.

The NZ Post Miromoda Showcase will make its eighth consecutive appearance at NZ Fashion Week, since 2009. Following the annual June fashion design competition, winners and runners up from three categories will show up to eight looks each, to an audience of more than 600, including 200 VIP guests and a 100 strong national and international media contingent.

From a shortlist of 30, up to 10 designers will be selected by Miromoda’s head judge and founder of NZ Fashion Week, Dame Pieter Stewart, Auckland Fashion Designer Adrian Hailwood and Wellington based, Jack Yan, Fashion Magazine Publisher of Lucire Magazine.

“One thing we’re really pleased with in 2017 is the opportunity to work with the Porirua City Council and return to the Pataka Arts & Cultural Museum. As a venue, it worked really well for everyone,” says Te Kanawa.

Last year’s events included a Model Call of which more than 50 registered and two places for novice models to walk at NZ Fashion week for Miromoda were up for grabs. This year’s model call is scheduled for 3 June, just weeks before this years competition on Saturday June 24. The competition will serve as a build up to a Porirua City Council hosted runway show of Miromoda established designers in the evening.

Porirua City Council events manager, Robert Baldock believes Porirua’s melting pot of ethnicities is a natural environment for finding model talent.

“Miromoda provides a great pathway for the youth of Porirua to build confidence and showcase their creative talents through modeling and fashion design, as well as, gaining experience coordinating hair, makeup and hospitality for such a high calibre event. We are very pleased to build on our relationship with Miromoda and welcome them back to Pataka and Porirua to celebrate Matariki in 2017,” says Baldock

 

For more information please contact:
Ata Te Kanawa – Miromoda Co Founder
04 473 0557 or 027 554 3382
ata@miromoda.com

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